Article Marketing Blog and Forum

Depending on how you use it, article marketing is capable of generating links, publicity and traffic for your website.  Each one of those is accomplished in a slightly different manner.  There are many different variables involved.

If your primary goal is to generate backlinks for your website then you might use slightly different methods of writing and distributing articles than someone who wanted to generate click through traffic from their articles.

Article Marketing Can Be Used To Generate Backlinks For Your Website

You know that you need to get links pointing back at your website if you want your website to rank well in search engines like Google, Yahoo and Bing.  Article marketing is one technique that can generate a lot of those links for you.

Both white hat and black hat methods of article marketing are capable of generating backlinks.  Using an article distribution service will be much more efficient at generating links for you quickly.  Using white hat methods will require a lot more work but may have longer lasting benefits and be a lot less costly over the long run.

What Kind of Ranking Results Can Be Achieved

Article marketing alone can get your website to rank very highly in Google as long as you are in a medium competition or lower environment.  If you are competing for a very difficult keyword, then you are going to require some additional more powerful links than you are probably going to get from article marketing alone.  Article marketing alone can get you top ranking in Bing and Yahoo for most keywords.

If you study the backlink profiles of websites that rank very high in competitive niches, you will see that article marketing has been one of their core marketing techniques.  So with Google, even though they ultimately required more powerful links than article marketing could provide alone, they still did use article marketing as part of the ranking puzzle.  You are going to find that article marketing is one of the few legitimate techniques that can be done on a large scale to generate juice for your site.

Article Marketing Can Be Used To Generate Publicity For Your Website

Every time your website or your brand name gets mentioned online, you are generating a little bit more publicity for it.    Obviously it would be more effective if the article that mentions your website or brand actually gets read by a larger number of people.   Some people believe that the search engines pay attention to how many times that a website or a name is mentioned and count each citation as a kind of popularity vote.  Citations don’t count in the same way as hyperlinks do, but citations do seem to matter, especially when mentioned in social media.

Article Marketing Can Be Used To Generate Traffic To Your Website

There are a few ways that article marketing generates traffic for your site.  First, it could generate traffic to your website when people click the link that you leave in that article or in that article’s resource box.  In order for your articles to generate traffic this way you typically have to be using white hat article marketing methods.  The spun articles rarely get read by people and are therefore not really effective for this purpose.

Instead of clicking on a link in your article, some people will just leave the article and search for your website directly in a search engine.  They might also use the search engine to do a different search that came to mind as a result of reading your article.

The other way that article marketing generates traffic for your website is by helping your website rank higher in the search engines.  The higher your pages are listed in the search results, the more traffic your pages are going to get.  This is probably the most common reason why people use article marketing.  They want their pages to rank higher in the search engines.

What Article Marketing Cannot Do For You

It cannot get your website to rank number one in a very competitive niche in Google unless you use it in conjunction with other methods of getting high power links.  Your idea of what a competitive niche is might be different than my idea of a competitive niche.

Article marketing cannot force a spam website to the top of the search results and keep it there except in rare occasions or in low competition situations that have no legit non-spammy competition.

It cannot get people to buy whatever it is you are selling once they arrive at your site.  It can help do that to some extent if you design your articles for that purpose, but it will not be as effective as you think.

It cannot make a really crappy site become successful.  If your site has major flaws then article marketing will probably not make up for those flaws.

It cannot make people click on your ads once they arrive at the website that you made specifically to monetize with Google Adsense.

Often times people think that they can make their lackluster website perform for them if they can just drive enough traffic to it.   This is a very common misconception.  If your website can’t convert low volumes of traffic into customers, then it isn’t going to convert any better if you get a whole bunch of traffic to the site.   Traffic won’t solve conversion problems and it is not going to automatically mean that your site is going to make money.